Gabrielle Union has been named the newest Brand Ambassador for intimate and apparel brand Knix.
Knix debuted this partnership with their new campaign and tagline Knix for Life on Wednesday.
'I'm proud to be working with a brand like Knix,' said the 51-year-old Bring It On actress who has also starred in the classic 1990s teen films She's All That and 10 Things I Hate About You.
'Their mission to inspire people to live unapologetically free, at any age and any stage is what resonated with me most.
'Because when I stopped caring about what everyone else thought, and leaned into what I thought - that's when I felt empowered and free.'
Union not only has a busy career but she also has a family: Gabrielle is wed to basketball star Dwyane Wade since 2014 and together they have child Kaavia, aged five.
Gabrielle Union has been named the newest Brand Ambassador for intimate and apparel brand Knix. Knix debuted this partnership with their new campaign and tagline Knix for Life on Wednesday
'I'm proud to be working with a brand like Knix,' said the 51-year-old Bring It On actress who has also starred in the classic 1990s teen films She's All That and 10 Things I Hate About You
Her next film is Space Cadets with actress Emma Roberts.
Knix said their mission was to provide products for every age and every stage of life, the press release for the collaboration shared.
And they want to 'break down barriers and taboos and being an authentic voice on topics that matter for their community,' the release added.
The projects Gabrielle has been involved in demonstrate that same attention community spirit.
Union becomes the brand's second Global Brand Ambassador and the first since their $400M acquisition by Essity in September 2022.
Since then the brand has experienced double-digit profitable growth and surpassed numerous milestones including over 3 million customers.
'Gabrielle is known for using her voice to challenge the status quo' explains Knix Founder & President Joanna Griffiths.
'This is what Knix was built on - pushing boundaries to ensure everyone in our community feels seen, represented and empowered.'
'Their mission to inspire people to live unapologetically free, at any age and any stage is what resonated with me most,' she added
'Because when I stopped caring about what everyone else thought, and leaned into what I thought - that's when I felt empowered and free,' the beauty also said
Union not only has a busy career but she also has a family: Gabrielle is wed to basketball star Dwyane Wade since 2014 and together they have child Kaavia, aged five
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This partnership began in 2019 when Gabrielle contributed her personal experiences and images to Knix's Life After Birth book which was published by Rizzoli in 2022.
The book presents an entirely new look on the postpartum experience drawing on the collective stories of everyday people and celebrities like Gabrielle and more.
'Over the past decade Knix has built a foundation of supporting and celebrating all bodies exactly the way they are - whether they sweat, or bleed or leak,' a press release explained.
'While best known for being the leading leakproof brand in North America, Knix's products span across a range of categories including intimates, active, swim and shapewear proving that Knix is a brand that is there for every stage, every activity and every day of the month.'
Her next film is Space Cadets with actress Emma Roberts, who plays a Florida party girl Rex who turns out to be the only hope for the NASA space program
This announcement comes after Union hailed Taraji P. Henson for taking care of the 'next generation' of black stars.
The actress has taken to social media to praise the Hollywood star, who recently revealed that she's 'tired of working so hard' only to receive a 'fraction' of her salary.
In response to Taraji's comments, Gabrielle wrote on X: 'Not a damn lie told. Not. A. Damn. Lie. We go TO BAT for the next generation and hell even our own generation and above. We don't hesitate to be the change that we all need to see AND it takes a toll on your mind, health, soul, and career if we're keepn it 100 (sic)'
Taraji, 53, previously revealed that she's actually thinking of walking away from the movie industry.
The actress told Sirius XM: 'I'm just tired of working so hard, being gracious at what I do, and getting paid a fraction of the cost. I'm tired of hearing my sisters saying the same thing over and over. I hear people go, 'You work a lot.' I have to. The math ain't mathing.
Union attends the world premiere of The Idea of You during the 2024 SXSW Conference and Festival at The Paramount Theatre on March 16 in Austin, Texas
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'When you start working a lot, you have a team. Big bills come with what we do. We don't do this alone. There's a whole entire team behind us and they have to get paid. So when you hear someone saying 'Oh such-and-such made $10 million.' That didn't make it to their account.
'Know that off the top, Uncle Sam is getting 50 percent. So now we're at five million. Your team is getting 30 percent of whatever you gross. Not after what Uncle Sam took. Now do the math.
'I'm only human and it seems every time I do something and I break another glass ceiling, when it's time to renegotiate I'm at the bottom again like I never did what I just did.'
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